Concrete examples of the infrastructure I put together for SEO, content, data, and publishing teams. Details are generalized, but the work is real.
A custom SEO dashboard that turns Ahrefs API data into clear decisions.
Pulled backlink, keyword, and page data into a focused reporting interface so teams could spot lost links, prioritize fixes, and track the pages that mattered without exporting another spreadsheet.
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A structured content management system for a large publisher.
Designed Airtable bases, interfaces, and automations to manage editorial calendars, page inventories, content briefs, and production status in one place, with cleaner handoffs between SEO, editorial, and publishing.
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A fast, structured website with a custom Sanity CMS.
Built a modern Next.js frontend backed by Sanity content models so editors could manage pages, reusable blocks, metadata, redirects, and structured content without developer handoffs.
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A chatbot that answers from real business data and builds charts on demand.
Connected an assistant to structured data sources so users could ask plain-English questions, get sourced answers, and generate lightweight charts for trends, comparisons, and summaries without writing SQL.
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General technical SEO help for content-heavy websites.
Audits and hands-on fixes for indexation, redirects, internal links, metadata, site structure, and launch QA so teams can find what is blocking organic growth and ship cleaner pages.
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Automated research, scoring, and QA for publishing teams.
Created scripts and review workflows that turn raw exports, docs, and crawl data into prioritized tasks, content briefs, QA checks, and publish-ready reports instead of one-off spreadsheets.
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Case specifics — clients, metrics, and architecture — are best shared directly. Reach out and I'll walk you through the most relevant one.